I hold a Bachelor of Computer Applications. I started by building the thing itself: websites, tools, interfaces, systems. Code first. Then I discovered that building something nobody finds is a different kind of failure.
The work began in web development. HTML, CSS, WordPress, client sites across India. Building things. Shipping things. Learning by doing rather than by reading about doing. Then marketing pulled me in. SEO was the first discipline that clicked, the logic of it, the compounding nature, the fact that good work done in January keeps paying in August without touching the budget.
Then content strategy. Then paid search. Then automation. Then 2022 happened and AI search changed everything I thought I knew about how buyers find brands. Most consultants waited for a conference talk to confirm it was real. I started building for it immediately. AEO, structured data, entity optimization, answer-first content systems.
The rare combination in this field is someone who can build the website, write the content, architect the schema, and understand the distribution all at once. That is what seven years of compounding looks like.
